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Who gains the most from Mixer's closure?

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Microsoft spent the last year aggressively promoting it's streaming service, Mixer. Part of this plan involved courting high-profile Twitch streamers with multi-million dollar exclusivity deals. With all this spending, it came as somewhat of a shock when Microsoft announced they'll be shuttering the service in July.

What's going on here, who's losing out, and who benefits from Mixer shutting down?

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