I just heard about the deal that Joe Rogan made with Spotify to put all of his long form content on to their Podcasting Platform.
The deal is that Spotify will be him in the order of $100 million dollars for exclusive rights to his full 2-3 hour episodes whereas Youtube will only get smaller highlight clips.
This is a major move given that YouTube has been the home of The Joe Rogan Experience brand since 2013.
So in this video I take a look at why he made the move and also go into an analysis about what makes youtube so special and why for most of us content creators it is still by far the best platform to promote our video content.
#socialmedia #contentcreation #youtube